This project aims to create a brand style guide for a pastor-life coach, guiding individuals on a journey of self-discovery and empowerment. The brand represents timeless principles, helping individuals embrace their true identities and unlock their full potential.
Objectives:
1. Develop a visual identity reflecting transformation and empowerment.
2. Define a cohesive brand language resonating with seekers of guidance and empowerment.
3. Establish guidelines for consistent visual elements, typography, color palette, and imagery.
4. Ensure authenticity and alignment with the pastor's mission.
1. Develop a visual identity reflecting transformation and empowerment.
2. Define a cohesive brand language resonating with seekers of guidance and empowerment.
3. Establish guidelines for consistent visual elements, typography, color palette, and imagery.
4. Ensure authenticity and alignment with the pastor's mission.
Scope:
1. Brand Identity: Create a logo symbolizing transformation and enlightenment. And select warm, positive colors and readable typography.
2. Visual Guidelines: Define logo usage and imagery standards for coherence. And provide layout and design direction for digital and print platforms.
1. Brand Identity: Create a logo symbolizing transformation and enlightenment. And select warm, positive colors and readable typography.
2. Visual Guidelines: Define logo usage and imagery standards for coherence. And provide layout and design direction for digital and print platforms.
3. Messaging Strategy: Craft a narrative reflecting the pastor's values and coaching approach. And define tone of voice and key messaging themes for rapport and trust.
Deliverables:
1. Brand Style Guide Document: Detailed brand identity and messaging framework. And examples and templates for consistent brand application.
2. Brand Assets: Versatile logo files, color swatches, and typography. And guidance on selecting visuals that reinforce the brand message.
This guide equips the pastor-life coach to effectively communicate their transformative message, enhancing brand recognition and empowering individuals on their journey of self-discovery and fulfillment.
